Implementation path of the hottest customer relati

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Implementation path of customer relationship management system

according to our experience, the implementation of CRM should be considered from two levels. The first is to improve management, and the second is to provide information technology support for this new management model. Management improvement is the foundation of CRM success, and information technology is conducive to improving the efficiency of customer relationship management

in terms of management improvement, we can start from the following four aspects:

1. Determine the CRM Strategy of the enterprise, focus on customers and emphasize service. This requires the full commitment of senior leaders

2. Appropriately adjust the organizational structure and reorganize the business operation process. The work in this area mainly includes the investigation and analysis of current business processes, soliciting good suggestions for improving business processes from inside and outside the enterprise, the improvement of business processes and the formation of target business processes. The means adopted are interviews and questionnaires

3. Establish corresponding management system and incentive mechanism. The main work in this area is: straighten out and optimize the business processing process; Objectively set the positions in the process; Clearly describe the responsibilities of the post; Improve the system to ensure the effective completion of duties; Establish a quantitative index system to evaluate the working condition of the post, which makes the slight unevenness of the sample surface have less influence on the hardness value

4. Continue to improve and form a stable corporate culture

in the implementation of CRM system, we can follow the following path:

1. Establish a CR product quality assurance m selection and implementation team

2. Formulate CRM plan in combination with the enterprise's IT planning

3. Evaluate and compare different CRM schemes

4. Purchase servers, ADSL and other hardware equipment

5. Understand the compatibility of software with existing ERP systems, hardware and databases

6. Purchase dB System software and application software

7, installation of software and hardware servers

8, installation of system software and application software

9, installation of demo system for daily practice

10, preparation of preliminary customer requirements documents

11, investigation and analysis of current business processes

12, network system training, CRM function training

13, drawing the current business process diagram, writing the ASIS report

14 Discuss the new process in combination with the software

15, conduct gap analysis to determine the new process

16, the process confirmation is completed, and pass

17, prepare test data and formal data

18, compile operation manuals and training materials

19, configure and customize the system's test environment

20, input data

21, end-user training

22, simulate and test new business processes

23 User acceptance test preparation and testing

24. Evaluation of user acceptance because the accuracy and force measurement stability of the experimental machine are determined by the quality of the sensor

25. Configuration and customization of the formal system

26. The old and new systems urge us and the company to correct and adjust in all markets, constantly improve and switch, and put into use

it is worth noting that in the process of implementation, There are many parallel steps in the above steps to shorten the project cycle and realize the rational utilization of resources. (end)

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